Project Details
An exhibition at La Colombe d'Or in Houston of artists working with cash and coins. LCD Gallery asked for a system that could hold an international roster of artists working with money as material.
We built the identity around a die-cut dollar on the catalog. Open the cover and the page becomes a field of photographed currency. The system holds logo, catalog, exhibition graphics, digital assets, and print as one field.
The catalog is 12 by 12 inches and printed in five colors. Postcards and other printed promotion use the same photographed currency, so the show reads before you reach the gallery.
