Project Details
Outdoor campaign for the Crush EP release. Bold grotesque type and a headline that lands in under a second. The campaign ran on rotating LED billboards across Los Angeles.
Designed to stop traffic, literally. The approach leans into the visual language of zines and newsprint: bold grotesque type and a line that says exactly what it means.
The outdoor placements were designed first, then tightened so the type still reads when the board rotates and the car is already past.
