Project Details
City branding for Park City, Utah around the Love where you live, live where you love campaign.
We reimagined the Park City logo to include a heart, then carried the line through street banners in English and Spanish, plus stickers and totes.
The color system moves from rainbow to navy so the same line can sit on a festival banner or a quieter street pole. Spanish reads Ama el lugar donde vives, set in the same voice as the English. Stickers and totes take the heart mark off the pole and into someone's hand.
