Project Details
Brand development and creative direction for Utah's only Forbes Five-Star hotel and spa.
We built the Stein Collection logo from the existing Stein Eriksen Lodge mark, then carried that system through catalogs, print, and property-level identities including 7880 Club and Silver Aspen Spa, with creative direction through signage fabrication and installation.
Catalogs and print set the collection mark beside the lodge, club, and spa identities, so a guest can tell they belong to one property. Signage was directed through fabrication and installation on site.
