Project Details
A multi-university collaborative exchange on stereotypes and learning. Logo, exhibition, catalog, and marketing. AIGA Seed Award recipient.
The visual identity is a statement on the way words become violent at scale. On their own they mean less than when stacked, one on top of another.
The catalog and exhibition use that stacking as the layout itself. Words, images, and the barbed line sit on top of each other until the stereotype is hard to miss. Marketing collateral carries the same mark out of the gallery.
